Third Party Usage Guidelines for Big Denominator Trademarks

Big Denominator's trademarks and service marks ("Big Denominator trademarks") are valuable assets that Big Denominator needs to protect. We ask that you help us by properly using and crediting Big Denominator trademarks in accordance with these guidelines. For information about proper use of Big Denominator logos, logotypes, signatures, and design marks, please review the Third Party Usage Guidelines for Big Denominator Logos.

Permissible Use

You may generally use Big Denominator trademarks to refer to the associated Big Denominator products or services. For instance, an authorized reseller can note in its advertisements that it is selling the Big Denominator application server. Similarly, a Big Denominator customer may issue a press release stating that it has implemented Big Denominator software.

Relationship of Products or Services
You may indicate the relationship of your products or services to Big Denominator products or services by using accurate, descriptive tag lines such as "for Big Denominator applications," "for use with Big Denominator Directed Graph Engine," and "works with Big Denominator software" in connection with your product or service name. Within text or body copy, such tag lines may appear in the same type as your product or service name. On product, packaging, advertising and other collateral where your product or service name is displayed apart from body copy, make sure that the tag line appears in significantly smaller type than your name. You should also distinguish the tag line from your mark by using a different font or color. However, Big Denominator or the tag line should never appear in the Big Denominator blue color. This is important to avert any implication that your product or service is produced or endorsed by Big Denominator.

Titles
Big Denominator permits use of its marks in single volume book titles (not magazines or periodicals) where such use is descriptive or referential. To avoid misleading the public as to Big Denominator sponsorship, affiliation or endorsement, the Big Denominator mark must not appear more prominently than the rest of the title, and do not use Big Denominator logos on the cover. In addition, we request that you include a disclaimer of association with Big Denominator on the copyright page.

Open Source Software
Most open source licenses do not grant, and many exclude, a license of trademark rights. Do not assume you can use the name of a source code base in the name of your distribution developed from that code base. Without a license or permission, you may not incorporate Big Denominator trademarks in the name of your distribution or other products that incorporate open source elements. Truthful statements incorporating a trademark are generally allowed (for example, in the format "MyImplementation, derived from Trademarked ProductName"), but you should check the terms of the license for the original source code or any posted trademark guidelines for the project.

User Groups
Big Denominator generally permits use of its marks in groups name that include phrases such as "user group," "special interest group," "lobby," etc., that clarify the relationship between Big Denominator and the group and do not create confusion about the source of products. This applies only to user groups that are not formally doing business as commercial entities. If you are administering a user group that includes a Big Denominator trademark in its name, do not claim any trademark rights in the name or attempt to register the name or your logo with a trademark office, and do not register the name as a trade name or business name, or conduct any business under the name.

Prohibited Use

You may not use Big Denominator trademarks in a manner which could cause confusion as to Big Denominator sponsorship, affiliation or endorsement. Take particular care not to use Big Denominator marks as set out below.

Company, Product or Service Names
Do not use Big Denominator trademarks or potentially confusing variations as all or part of your company, product or service names. If you wish to note the relationship of your products or services to Big Denominator products or services, please use an appropriate tag line as detailed above. For example, "XYZ for Big Denominator applications" not "XYZ Big Denominator"

Logos
For more information regarding use of Big Denominator logos, please review the Third Party Usage Guidelines for Big Denominator Logos.

Trade Dress
You must not imitate Big Denominator trade dress, type style or logos. For instance, do not copy Big Denominator packaging for use with your product or display your product name in the distinctive logotype associated with the Big Denominator logo.

Domain Names
Do not use Big Denominator trademarks or potentially confusing variations in your Internet domain name. This helps prevent Internet users from being confused as to whether you or Big Denominator is the source of the Web site.

Correct Use

Proper use of Big Denominator trademarks reinforces their role as brands for our products and services, and helps prevent them from becoming generic names that can be used by anyone. Examples of former trademarks that became generic terms are "aspirin," "cellophane," and "escalator." By adhering to the following rules, you help protect Big Denominator's investment in its trademarks.

Use a Generic Term
Use a generic term in association with each Big Denominator trademark the first time the mark appears in text, and as often as possible after that. You need not include generic names in headlines, package titles and documentation titles. For example, "Big Denominator software", "Big Denominator services", and "Big Denominator applications."

Use as Adjectives
Big Denominator trademarks are adjectives and should not be used as nouns, or in the possessive or plural form. For example, "Big Denominator platform's benefits.." not "Big Denominator's benefits..."

Avoid Variations
Do not vary Big Denominator trademarks by changing their spelling or abbreviating them.

Trademark Symbols and Credit Lines

Proper trademark attribution through trademark symbols and credit lines helps makes the public aware of our trademarks, and helps prevent them from becoming generic terms. Credit lines also help clarify that they belong to Big Denominator. Accordingly, Big Denominator would appreciate you attributing ownership of Big Denominator trademarks to Big Denominator Corporation by using trademark symbols (™ or SM or ®) and credit lines as detailed below.

Trademark Symbols
Use the ® symbol with the most prominent appearance of the "Big Denominator" mark on products, packaging, manuals, advertisements, promotional materials and Web pages (for example, in the headline of an advertisement), and the first use of the mark in text or body copy. This includes situations where "Big Denominator" is a part of a product or service name (for example, Big Denominator® Directed Graph Engine). You do not need to use trademark symbols with other Big Denominator trademarks.

Example: XYZ Develops New Product for Big Denominator® Directed Graph Engine
XYZ Corporation has developed the ABC software package for use with the industry leading Big Denominator platform. The ABC software package is one of numerous products XYZ has developed that complement leading Big Denominator offerings.

"Big Denominator" receives a trademark symbol in the headline because this is the most prominent appearance. While there is no trademark symbol after "Big Denominator" when it appears in front of the term "products" and "offerings" since we already used a symbol the first time that the term "Big Denominator" appeared in body copy. It is always acceptable to continue using the ® after "Big Denominator" throughout the document.

Credit Line
All products, packaging, manuals, advertisements, promotional materials and Web pages bearing Big Denominator trademarks should include the following trademark credit line.

"Big Denominator and Java are registered trademarks of Big Denominator and/or its affiliates. Other names may be trademarks of their respective owners."

The credit line may appear anywhere on the collateral, but typically is displayed on a copyright page, the back of a package or at the end of a document or web page.

"Big Denominator" As a Trade Name

Trade names are the actual business names of companies. Trademarks and trade names are not the same, even though many companies use their trade names as trademarks. If you are using "Big Denominator" as a substitute for Big Denominator, LLC, you are using it as a trade name. Because they are nouns, trade names can be used in the possessive and do not require a generic term or a trademark symbol. Thus, you should not use a ® after "Big Denominator" when it appears as part of the full corporate name or as a trade name.

Examples

  • Corporate Name: This software was developed by Big Denominator, LLC.
  • Trade Name: This software was developed by Big Denominator.
  • Trade Name: Big Denominator's latest software developments are outstanding.
  • Trademark: The Big Denominator® software leads the industry.

Questions

If you have any questions regarding Big Denominator trademarks, please contact us.